Can virtual expo halls deliver the ROI of live events?
We all miss the sheer energy and intensity of a packed exhibition hall with the big beautiful booths and aisles full of attendees doing business. You just can’t replace that productivity and traffic flow, right? We feel you can, but you just have to look at things from a different perspective.
At a live exhibition, the booths are at set locations and you need to find ways to drive traffic down those aisles. In virtual, we have found that it’s less about bringing the attendees to the hall, but rather bringing the expo hall to them.
In virtual, booths can move anywhere you want. They are just URLs, right? Take a look at the analytics and you will see that attendees head primarily to scheduled content and events. With that, the key to delivering exhibitors and sponsors maximum success is to then strategically place them in those very spaces.
Here are some highly effective ways we have found to accomplish this:
Of course, the key to being able to execute on all of these powerful strategies is to find a platform that is flexible and feature-rich to easily accommodate them. If you would like to see examples of how we do it, just let us know!
Tell us a little about your event and let us show you how we can help successfully pivot it to virtual.
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